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REVENUE GROWTH CONSULTING

Our revenue coaching service helps CEOs achieve greater success in generating revenue and growing their businesses faster.

Our Company

Surgo Advisors was founded to support mid-market and growth company CEOs and executive teams to achieve greater success in generating revenue and growing their businesses faster. Our expertise and guidance enable our client organizations to develop more effective strategies and techniques to maximize their revenue potential.

We understand the unique challenges that CEOs face in today's business landscape, and our services are tailored to address these challenges and opportunities head-on. Our experienced team of revenue growth advisors and coaches is dedicated to helping CEOs and executive teams reach their revenue goals more quickly.

We specialize in revenue growth solutions for organizations with $5M - $150M in revenue in the following segments:

  • Professional services
  • Financial services
  • Technology solutions
  • SaaS solutions

We pride ourselves on delivering measurable, sustainable revenue performance improvements that accelerate your growth and set you up for long-term success.

Sharon Spooler, Founder and CEO

Sharon works closely with mid-size and growth company leadership teams and has the marketing, product management, revenue management, and analytics expertise to deliver successful growth strategies. She has helped more than 50 companies supercharge their revenue growth.

In addition to working directly with clients, she also leverages the Surgo team to fast-track client growth initiatives. She uses her experience and expertise to select the best Surgo revenue growth consultant for each client and monitors the success of each engagement.

With a background including data science, engineering, marketing, product management, and leadership development, Sharon analyzes trends to inform revenue growth strategy and leads the systems and change management elements of implementation.

She brings clarity and understanding to the ROI and sales impact of marketing and revenue growth programs while ensuring the specific tactics align with the client’s overall business strategy.

Sharon Spooler
Sharon's Specialties

  • Go-to-Market Strategy

  • Customer Analytics

  • Sales/Marketing Automation/MarTech

  • Demand Generation Strategy

  • Marketing ROI

  • Executive Coaching

  • Growth Workshops
Sharon's Prior Professional Experience
  •  Managing Partner, Chief Outsiders
  • CMO, BlueYield
  • CMO, StraighterLine
  • SVP, Marketing Analysis at Wells Fargo
  • Business Director, Marketing Analysis at CapitalOne
  • Director, Product Marketing at ID Analytics (now part of LexisNexis)
  • Director, Global Fraud Solutions at FICO
Sharon's Education and Certifications
  •  Bachelor of Science and Engineering in Civil Engineering and Operations Research with a concentration in Engineering Management Systems, Princeton University
  •  Leadership Development and Executive Coaching training, CTI; Associate Certified Coach, International Coaching Federation
  • Pragmatic Marketing certified
  • Six Sigma Sponsor certified
Beth West
beth west-1

Beth West brings over 30 years of marketing expertise to her role at Surgo Advisors, delivering strategic vision and innovative leadership shaped by a career spanning technology, hospitality, finance, and healthcare. Prior to joining Surgo, Beth served as Senior Vice President of Marketing for Isos Technology, an Atlassian Platinum & Enterprise Solution Partner. During her 14 years at Isos, she was instrumental in driving growth and establishing brand authority, leveraging her deep understanding of market dynamics to craft compelling narratives and impactful campaigns. Under her leadership, Isos's marketing efforts expanded into audience segmentation, strategic channel development, and the exploration of emerging technologies such as AI-driven analytics and automation.

Beth's passion lies in empowering growing organizations to achieve their goals through tailored marketing roadmaps that integrate cutting-edge digital strategies, customer-centric events, targeted demand generation campaigns, data-driven insights, and robust content marketing initiatives.

Beth specializes in a diverse portfolio of marketing functions, including product marketing, demand generation, content strategy, corporate branding, public relations, marketing operations, executive communications, and strategic partnerships.

OUR PARTNERS

With Surgo Advisors, you don’t only get a highly skilled revenue growth advisor. You can also tap into our valuable, proven network of partners to access additional talent and expertise, including:

  • Marketing agencies
  • Content developers
  • Website developers
  • Graphic designers
  • Copywriters
  • CRM implementers
  • Lead generation agencies
  • Event producers

Surgo Advisors brings you the right combination of resources as you need them in your growth trajectory.