--- title: Surgo Advisors Blog | By Sharon Spooler description: Articles and information regarding B2B consulting advisory service --- [Skip to content](https://www.surgoadvisors.com/blog/author/sharon-spooler#main-content) [![](https://www.surgoadvisors.com/hs-fs/hubfs/SA-logo-1.png?width=3000&height=1100&name=SA-logo-1.png)](https://www.surgoadvisors.com/) - [Services](https://www.surgoadvisors.com/services) - [Blog](https://www.surgoadvisors.com/blog) - [About](https://www.surgoadvisors.com/about) Open main navigation Close main navigation - [Services](https://www.surgoadvisors.com/services) - [Blog](https://www.surgoadvisors.com/blog) - [About](https://www.surgoadvisors.com/about) - [Contact us](https://www.surgoadvisors.com/contact-us) [Contact us](https://www.surgoadvisors.com/contact-us) # Surgo Blog News and Information from Surgo Advisors [![data privacy and ai in marketing - how to mitigate risk](https://www.surgoadvisors.com/hubfs/data%20privacy%20and%20ai%20in%20marketing.png)](https://www.surgoadvisors.com/blog/data-privacy-ai-in-marketing-mitigating-risk-without-sacrificing-innovation) [Marketing](https://www.surgoadvisors.com/blog/tag/marketing) ## [Data Privacy & AI in Marketing: Mitigating Risk Without Sacrificing Innovation](https://www.surgoadvisors.com/blog/data-privacy-ai-in-marketing-mitigating-risk-without-sacrificing-innovation) Jul 23, 2025 AI is moving fast—and marketing teams are eager to keep up. From speeding up content creation to aut... [Read more](https://www.surgoadvisors.com/blog/data-privacy-ai-in-marketing-mitigating-risk-without-sacrificing-innovation) [![Proving Marketing's Worth: How Tech Leaders Can Help Marketing Teams Demonstrate Real ROI](https://www.surgoadvisors.com/hubfs/proving%20marketing%20worth_tech%20leaders%20helping%20marketing%20roi.png)](https://www.surgoadvisors.com/blog/proving-marketings-worth-how-tech-leaders-can-help-marketing-teams-demonstrate-real-roi) [Marketing](https://www.surgoadvisors.com/blog/tag/marketing) ## [Proving Marketing's Worth: How Tech Leaders Can Help Marketing Teams Demonstrate Real ROI](https://www.surgoadvisors.com/blog/proving-marketings-worth-how-tech-leaders-can-help-marketing-teams-demonstrate-real-roi) Jul 09, 2025 Marketing teams today are stuck between a rock and a spreadsheet. The pressure to prove ROI has neve... [Read more](https://www.surgoadvisors.com/blog/proving-marketings-worth-how-tech-leaders-can-help-marketing-teams-demonstrate-real-roi) [![Why Your Marketing Data is Holding Back Your Growth (and How to Fix It)](https://www.surgoadvisors.com/hubfs/why%20marketing%20data%20holding%20back%20growth.png)](https://www.surgoadvisors.com/blog/why-your-marketing-data-is-holding-back-your-growth-and-how-to-fix-it) ## [Why Your Marketing Data is Holding Back Your Growth (and How to Fix It)](https://www.surgoadvisors.com/blog/why-your-marketing-data-is-holding-back-your-growth-and-how-to-fix-it) Jun 18, 2025 If your marketing team is drowning in reports but still can’t answer basic questions like “What’s dr... [Read more](https://www.surgoadvisors.com/blog/why-your-marketing-data-is-holding-back-your-growth-and-how-to-fix-it) [![Walking the Trade Show Floor Without Losing Your Mind (or Your ROI)](https://www.surgoadvisors.com/hubfs/tips%20on%20walking%20conference%20floor.png)](https://www.surgoadvisors.com/blog/walking-the-trade-show-floor-without-losing-your-mind-or-your-roi) ## [Walking the Trade Show Floor Without Losing Your Mind (or Your ROI)](https://www.surgoadvisors.com/blog/walking-the-trade-show-floor-without-losing-your-mind-or-your-roi) Jun 04, 2025 Let’s face it—walking a trade show without a booth or a clear plan can feel overwhelming, especially... [Read more](https://www.surgoadvisors.com/blog/walking-the-trade-show-floor-without-losing-your-mind-or-your-roi) [![Introducing Surgo Advisors: Smarter Growth for Ambitious Leaders](https://www.surgoadvisors.com/hubfs/Surgo%20Advisors%20blog%20pics.png)](https://www.surgoadvisors.com/blog/introducing-surgo-advisors-smarter-growth-for-ambitious-leaders) [Company News](https://www.surgoadvisors.com/blog/tag/company-news) ## [Introducing Surgo Advisors: Smarter Growth for Ambitious Leaders](https://www.surgoadvisors.com/blog/introducing-surgo-advisors-smarter-growth-for-ambitious-leaders) May 21, 2025 After nine years building and scaling one of the first innovators in fractional CMO consulting I’m l... [Read more](https://www.surgoadvisors.com/blog/introducing-surgo-advisors-smarter-growth-for-ambitious-leaders) [![5 Reasons You Need a Fractional CRO/CMO on Your Team…Now](https://www.surgoadvisors.com/hubfs/5%20Reasons%20You%20Need%20a%20Fractional%20CROCMOon%20Your%20Team...Now.png)](https://www.surgoadvisors.com/blog/5-reasons-you-need-a-fractional-cro-cmo-on-your-team-now) ## [5 Reasons You Need a Fractional CRO/CMO on Your Team…Now](https://www.surgoadvisors.com/blog/5-reasons-you-need-a-fractional-cro-cmo-on-your-team-now) May 21, 2025 In today’s fast-paced business environment, growth can stall without warning. Revenue targets getmis... [Read more](https://www.surgoadvisors.com/blog/5-reasons-you-need-a-fractional-cro-cmo-on-your-team-now) [![cmo advisory service](https://www.surgoadvisors.com/hubfs/AI-Generated%20Media/Images/cmo%20advisory%20services.jpeg)](https://www.surgoadvisors.com/blog/the-benefits-of-a-fractional-cmo-advisory-services) ## [The Benefits of a Fractional CMO Advisory Service](https://www.surgoadvisors.com/blog/the-benefits-of-a-fractional-cmo-advisory-services) Jun 24, 2024 In today's rapidly evolving business landscape, companies of all sizes seek ways to maximize their m... [Read more](https://www.surgoadvisors.com/blog/the-benefits-of-a-fractional-cmo-advisory-services) [![Spooler](https://www.surgoadvisors.com/hubfs/Surgo%20Newsletter.png)](https://www.surgoadvisors.com/blog/introducing-surgo-advisors-elevate-your-business-with-expert-guidance) ## [Introducing Surgo Advisors: Elevate Your Business with Expert Guidance](https://www.surgoadvisors.com/blog/introducing-surgo-advisors-elevate-your-business-with-expert-guidance) Jun 10, 2024 In the dynamic business world, having the right guidance can differentiate between success and stagn... 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